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Born in American motocross in the 1980s, the 100% brand has firmly solidified itself as a key player in the eyewear and now apparel game. Starting out with goggles and gloves, with the ability to colour match the pair. 100% quickly gained traction in the MTB and BMX scene, rivalling the industry leaders Fox Racing. Today they produce a full head to toe apparel offering, including helmets and knee pads. 100% products are raced at the highest level in most two wheeled disciplines around the world. Including none other that multiple UCI DH World Champion Loic Bruni. The question is, how much effort do you give?