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Born in the epicentre of MTB, Whistler. Coast Optics was founded to provide high quality, sustainable, performance eyewear and apparel. The mountain bike industry is currently flooded with single-use plastic products and packaging, with little onus on their environmental impact. By using recycled materials, their aim is to reduce environmental footprint and create products that look awesome and perform perfectly, whilst protecting the environment and the trails we love. What sets Coast Optics apart from other brands in the mountain biking industry? Ensuring products perform with a minimal environmental impact. Carefully selected environmentally-conscious materials for the whole range of eyewear and apparel. The Alta goggle is their debut eyewear protection, available now at Grip & Pedal.