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SRAM needs no introduction. As a market leader, specifically in the transmission sector, they were founded in 1987. The product that began it all, was the Grip Shift. Initially for the road bike market, then later was adapted for mountain bikes. SRAM continued to grow its componentry range, through the purchase of other companies. They now can offer a complete top to bottom bike offering. With suspension from RockShox, wheels by Zipp and electronics covered by Quarq. Speaking of electronics, they have extensively developed their wireless drivetrain offerings. AXS can now be found on road and MTB bikes around the world. Shop SRAM parts and accessories, now at Grip & Pedal.